Behavioural economics saved my dog

Dan Ariely

Why I looked at this book

In the words of Tim Harford, this book is "Addictive and life-changing". Somehow I have my doubts. I've read Predictably irrational and while it was worth reading, the idea that we aren't the totally rational beings supposedly required economic models isn't that world-shattering. But that's fine, as what I'm looking for is a light-hearted, easy to read book, which might just have something interesting to say. Something that's more about entertainment than changing your life. But not too addictive though, as I'd like a book that is easy to pick up and put down.
Coming soon:
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